The cryptocurrency exchange Binance has introduced a program that allows projects to fairly launch tokens through the non-custodial Binance Wallet.

Applications for the Binance Wallet Exclusive TGE are now open. Projects that have demonstrated the following will be given preference:

– Market-demanded product – Active community – Strong founding team – Sustainable tokenomics and value accumulation system – Integration with Binance and BNB Chain – Low or moderate early valuation with growth potential

After launch, token support will be provided through Binance Alpha, which serves as a pre-listing pool for the exchange. Projects will also gain access to liquidity via Binance Wallet.

Among the benefits of Binance Wallet Exclusive TGE, the Binance team highlighted access to a wide user base and the opportunity for fair token distribution.

In February, Binance co-founder and former CEO Changpeng Zhao criticized the exchange’s approach to asset listing.