On February 11, Elon Musk changed his X profile name to Harry Bōlz, triggering a surge of meme coins with the same name. The assets skyrocketed in value only to plummet just as quickly.

Most of the coins emerged in the last 24 hours, showing the typical Pump & Dump pattern.

Following the same trajectory was the price of the HARRYBOLZ token on Solana, which was launched on February 7. The price soared from $0.00006 to $0.025 after Musk changed his name in X. However, after Musk reverted to his real name, the price plummeted by approximately 94% to $0.0008. At its peak, the meme coin’s market capitalization reached $25 million, with trading volume nearing $44 million (DEX Screener).

Experts at Lookonchain pointed out that a wallet labeled LeBron spent 25 SOL ($4900) to purchase 28.8 million HARRYBOLZ tokens on launch day. On February 11, the user sold 109.9 million tokens for 3649 SOL ($737,000). With remaining tokens worth around $277,000, their profit amounted to approximately $1 million.

After @elonmusk changed his profile name to Harry Bōlz, the price of $HARRYBOLZ surged to $0.025.

Wallet "LeBron," who made $8.9M on $MELANIA and $3.2M on $TRUMP, spent 25 $SOL($4,807) to buy 128.8M $HARRYBOLZ 4 days ago.

He then sold 109.8M $HARRYBOLZ for 3,649 $SOL($737K),… pic.twitter.com/oqmc7ihhAp
— Lookonchain (@lookonchain) February 11, 2025

This address had also previously earned $8.9 million on MELANIA and $3.2 million on TRUMP, analysts noted.

Musk had previously changed his profile name to Harry Bōlz in April 2023. He did not explain his reasoning behind the move, but it is speculated that the name refers to the phrase “hairy balls.”

In December 2024, Musk briefly changed his X account name to Kekius Maximus, adding a photo of Pepe the Frog dressed as a gladiator. The nickname combined the slang “kek” (associated with humor and absurdity) and the name of the Roman general Maximus Decimus Meridius from Ridley Scott’s “Gladiator.”

Meme tokens became one of the most profitable narratives in the crypto industry in 2024, according to CoinGecko. Against this backdrop, journalists have identified the “most absurd” coins in the segment.