The USDT stablecoin issuer, Tether, has acquired a minority stake in the Italian football club Juventus.
Make Juventus Great Again 🦓 https://t.co/iSRQOEs2dq
— Paolo Ardoino 🤖🍐 (@paoloardoino) February 14, 2025
“Let’s make Juventus great again 🦓,” wrote Tether CEO Paolo Ardoino.
According to the company’s press release, this move is part of a broader strategy to integrate digital assets into everyday life.
“We will explore opportunities for innovative collaborations and the potential to reshape the global sports landscape,” Ardoino stated.
Among Juventus’ partners are:
– Adidas – German sportswear manufacturer;
– Allianz – Insurance company;
– zondacrypto – European crypto investment platform.
In 2019, the club launched fan tokens in partnership with Socios.com.
Notably, Tether reported a record net profit of $13 billion for 2024.
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