On February 15, a man climbed the Hollywood Sign in Los Angeles, waving a flag promoting the Vigilante (VIGI) meme token on the Solana blockchain.

Vigilante! pic.twitter.com/iAyPoLEqrF
— Vigilante (@Vigilantetoken) February 16, 2025

Following a post about the stunt on X, the token’s market capitalization surged to $3.82 million before plummeting 71% within an hour, according to DEX Screener.

The individual waved a white flag featuring the token’s logo and unclear text. He was removed from the letter “D” after an hour. Later, local news outlet KTLA reported that the police confirmed his arrest.

Vigilante’s team launched the project on the Pump.fun platform on the day of the incident, announcing it as “the most viral marketing campaign.” According to their social media statements, this was just the first stage of their strategy, with the next event expected to be “10 times bigger.”

Next marketing stunt will be this coming up week! It will be 10x bigger!
— Vigilante (@Vigilantetoken) February 16, 2025

Previously, Binance founder Changpeng Zhao revealed the name of his Belgian Malinois, Broccoli, which led to the creation of dozens of meme coins with the same name. Following his post, interest in the topic skyrocketed, and the market capitalization of one such token exceeded $150 million.

Earlier, Elon Musk changed his X profile name to Harry Bōlz, triggering a surge in interest for related meme coins. As a result, the price of the HARRYBOLZ token skyrocketed over 400 times but later crashed by 94% when Musk reverted to his real name.